Today’s the market of fitness services is experiencing a rebirth. At same time, the requirements of the customers hav changed. Future visitor wants to get the full range of fitness and wellness services in the immediate vicinity of the house, paying attention on not only the class trainers, professional trainers, additional suggestions, but also the overall style of the room, as well as the inner atmosphere of the fitness gym center.
If you are thinking about how to open a fitness gym center, bringing a steady income, you should consider a few key rules of the organization of the business and develop a business plan.
To your project was most cost-effective, before opening the gym, you must:
Determine its class – whether it is a standard gym, fitness club with an average cross-country or luxury complex offering a full range of sports and recreational facilities including sauna, swimming pool, massage.
Choose a location. Center, a sleeping area, the periphery – gyms are in need everywhere. When organizing fitness club it should be noted at once: if you are the owner of the premises, the yield will be much higher, problems with coordination of the possible alterations did not occur. In the case of the proposed lease to open a gym, keep in mind all the pitfalls: raising the rent, the impossibility of redevelopment areas, force major.
Conduct market research in order to study the local and the contingent needs of the population in the field of fitness services.
Analyze the same halls of competitors and their experience (instructors, programs offered, the options of club cards).
Based on these data we will be able to determine a price category and will form the image of a potential client. Develop a financial model and estimate the investment attractiveness. If you are satisfied with the preliminary result, you can further develop the project of opening a fitness gym center.