Even though a lot of importance is given to the logo of a company in the initial stages, it is almost forgotten once it is registered in mind. An appropriate logo is necessary to establish a brand in the market and a brand always evolve, but in most cases the logo does not evolve with the evolution of company and its brand. Let us see how a logo can help in a company or a brand’s growth.
A logo is said to be the mirror of a brand. It can be graphical, iconic, or just few words. Logos are used in the first place for making a symbol of recognition for a company.
Creating a brand is difficult, but a logo which establishes the brand value can help a lot towards achieving this goal. When a consumer identifies what the product or company is providing through just the logo the branding can be said to be successful.
The brand value or brand image is more important when designing the logo rather than the design itself. What the company is about and what they offer to its end-users should be the concept behind the logo design rather than the colors and designs used in composing the logo.
When a brand falls behind the ideology of not using a logo, they fall into a category of look-alikes. There might be 100s or even 1000s of businesses in the niche, but they can be identified separately only if they have a unique logo designed for them.
Creating a logo for a brand can also mean that the company or person behind the brand is looking forward to provide a promise to its consumers. The promise might of quality of service or just speed of delivery, but the promise is what the consumers identify to buy from that brand among others around.
All these are benefits of having a logo, but designing a logo is far easier than establishing it into the consumers mind. You will have to keep up to the promise in order to get a place in you loyal customers’ heart so that they buy from you again and again.
Here is a list of ways in which you could get your logo designed:
- Find a designer in and around your house, office, or locality.
- Post a job on local newspapers or classifieds.
- Create a job post on freelance sites like Freelancer.com or Odesk.com
- Conduct logo design competitions for your company at sites like 99designs.com or Crowdspring.com
- Contact your local design schools or institutes to find trainees.
- Find a design student and offer internship for your companies design department.
These would help you find the right person to create a logo for you and make sure that the logo coincides with the image you want to build up with regards to the brand.