IS 2012 REALLY A GOLDEN PERIOD OF TAMIL CINEMA?

For the past two three years Tamil cinema is going through a fresh energetic phase. Recently director Maniratnam said in a function that this is the golden age of Tamil cinema. “Around the world, now tamil cinema is very popular and crossed all barriers, interesting films being made, new talented directors and technicians are coming to industry, they are experimenting with new ideas and themes.” These were the words from him.

To a certain extent, his words are true but there are some negative aspects which are working against this progress. If you look at all the film industries around the world, there will be two types of films being made all the time; mainstream commercial films and parallel art films. Normally art films will get critical acclaim but no theatrical release and box office success. It is the other way around for the commercial films.

Interestingly in Tamil, audience is accepting both types of movies.
Earlier Malayalam movies used to get maximum national awards, now it is Tamil movies. For instance last year Tamil cinema bagged awards for best actor, actress and director. Veteran director K. Balachander got Dadasaheb Phalke award. As we all know, A.R.Rahman already won Oscar and Grammy. Tamil cinema is being screened in all prestigious film festivals around the world.

When it comes to box office success, Yenthiran broke all collection records. Kerala became a new territory and Tamil films are being released on the same day with more than 100 release centres. Even Malayalam films are not getting enough screen space to release their own films! Films of Vijay, Ajith, Suriya, and Vikram are hot in business. Audio rights and Television rights are going up with every new film. The success of recent Hindi films like Bodyguard, Singam which were remakes of Tamil films boosted the remake rights. Earlier it was between 50 lakhs to 75 lakhs for remake rights now it is 3 to 5 crores.

May be because of this business aspect, more corporate giants and Hollywood studios are coming to Tamil Industry to produce films. Interestingly again, they are investing in good films rather than masala movies. “Engeyum Eppodum” produced by Foxstar studios is a classic example. These companies increased market and revenue of Tamil cinema. Recently released “ Nanban” and Vettai, both are boxoffice hits. While Nanban will cross 100 crores collection, Vettai will also come near to it. Now a film’s budget is not a constraint to a film maker’s imagination. The upcoming movies line-up proves this fact.

Kamal Hassan’s Vishwaroopam is under production. Buzz is that it is a movie about terrorism and being shot in a Hollywood style. Jiiva Starrer “ Mughammoodi” directed by Mysskin is a big budget superhero movie. Ajith’s Billa-2 which is under post production stage is red hot in the market since his last outing Mangatha was a blockbuster. Vijay’s “Thuppaki” is another biggie. Surya’s “ Maatran” also a big budget extravaganza after “7-am arivu”.

Also there are some good movies coming up from critically acclaimed directors. Vasanthabalan’s Aaravan is period film, the director is coming after the success of trendsetter Angaditheru. Another interesting movie is “Kumki” from Prabhu Solomon, after the much acclaimed “Myna”. This film is a love story told in the background of forest, which marks debut of actor Prabhu’s son. Aishwarya Dhanush’s “3” is highly hyped and anticipated film, thanks to Kolaveri song by Dhanush and brilliant marketing strategy from the makers. SelvaRaghavan’s “Irandam Ulagam” is also another interesting film. Bharathiraja is coming up with “Annakodiyum Kodiveeranum.” He is going back to rural subject which is his strong point. Mani Ratnam also is coming back to Tamil with a love story.

One thing which is clear is that a new wave is hitting Tamil movie world and positive changes detectable. Sadly, the recent politics and tug of war happening between producers and technicians are not good for the industry. TFPC and FEFSI fight is on regarding the wages issue. For the last 10 days all shootings stopped because of this issue. Buzz is that 50 films are delayed due to this “unofficial” strike. Mediators are trying to resolve the difference, but so far no results.
Hope things will be fine soon and this year will be another year of glory and achievement for Tamil Cinema.

 

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