A unique and vibrant fitness center logo is like in any other business venture significant in giving your business a positive public image. There are fitness centers with adequate space, unique and enterprising set up plans with adequate personnel and prime situational advantages but they still attract less number of people. This might be because people fail capture the essence and the difference in the quality of services offered at a glance. Consequently, choosing the right name for your fitness center is as important as creating the right logo.
A good gym and fitness center logo should comprise of three aspects. These are logotype, icon and slogan. Logotype refers to the typeface of the characters making up the business name. The letters could appear in bold or italic forms with a connotation of sports or healthy living. The icon on the other hand refers to the gym’s symbol; hence if you are setting up a public gym it might be beneficial to use a symbol or a name that the community is loyal to. Many identify with the name of the city or town they live in. This might also help in marketing the gym to the society using online means as people will attach fitness keywords to the name of a city or town when looking for a fitness center online.
The other significant element is the slogan. Using powerful and catchy fitness words such “Home of Health” or “Exercises for 21st century Lifestyles” can make your fitness center a winner. The slogan can also be chosen along herbal and exotic exercises that people are widely in search of. This could be fitness techniques that incorporate mind and body fitness routines.
The logo should be made simple by avoiding crowding of letters and it should be able to carry a mysterious icon that an average mind can figure out after a couple of glances. This is a logo design technique meant make people feel that they are smart hence making it possible for them to remember the logo and develop enough interest to make an inquiry.